Boots Bags of Joy campaign key visual
Campaign posters
Display banners animation
Commercial bag designs
Bag mockup
Instagram assets
Email designs

Agency – VML

Boots – Bags of Joy

To accompany their Christmas Campaign, Boots needed fun, festive and engaging visuals for their seasonal range. As the sole designer, I created the full campaign – as well as in-store and commercial bag designs.

Design: Zack O’Toole
AD: Liam Riddler
CW: Tom Reas
CD: Laurent Simon