Full Portfolio
Coors Light x Raptors tease visual
Phone screen mockup animation
Garage door campaign visual
Wall poster mockup animation
Key visual
Out-of-home placement
Social assets on phones
Limited edition can — 90s era
Limited edition can — 2000s era
Stadium placement
Limited edition can — modern era

Agency – Wasserman

Coors Light x Raptors
30th Anniversary

To celebrate Toronto Raptors’ 30th birthday, Coors Light released limited edition cans – inspired by the 90s, 2000s, and modern era. Tease assets were created before the big launch – coinciding with cans hitting the market.

CD: Jacob MacDonald | CD/CW: Logan Broger
Lead Design/AD: Zack O’Toole | Junior Designer: Natalie Grakovski
Can Design: I’ve Got Dreams | Animation: Gimmick | Audio: Cult Nation